Cru in motion

This is simply a rough draft of what will become a motion or kinetic video of how to use our new visual identity. We have a beautiful 38 page guide that includes the details we need to use our new logo, and we have worked hard on it to make it really useful. However, we think our staff will be better served if we simplify it even more. So this summer we created a one page quick start guide, and now we are creating this short video piece that will show the right and wrong ways to use our new look. I took this short 33 second video of our first look at the piece at one of our weekly team critiques. Julia, one of our summer interns is doing great work.