Several months ago, I joined a small group of staff leaders with CCC who were commissioned to embark on both an important and sensitive task. Our task was to more effectively communicate CCCâ€™s identity and mission. After a number meetings, studies, surveys, and designs we have landed on a â€œbrandâ€ for CCC which we believe will paint a more vivid picture of the mission of our organization. We will announce this â€œre-brandingâ€ this coming Tuesday at our conference. I am excited to finally be able to talk about it, and it will be interesting to see how our staff and our partners will enjoy what we hope and think is a more strategic way to communicate our mission.