stealth mode

Several months ago, I joined a small group of staff leaders with CCC who were commissioned to embark on both an important and sensitive task. Our task was to more effectively communicate CCC’s identity and mission. After a number meetings, studies, surveys, and designs we have landed on a “brand” for CCC which we believe will paint a more vivid picture of the mission of our organization. We will announce this “re-branding” this coming Tuesday at our conference. I am excited to finally be able to talk about it, and it will be interesting to see how our staff and our partners will enjoy what we hope and think is a more strategic way to communicate our mission.